The practice of conscious consumerism is to make responsible purchasing decisions with a commitment to supporting social, economic, and environmental sustainability. Most modern-day consumers are choosing morally accountable brands which do not compromise workers’ well-being, animal welfare, or the environment for financial gain.
In the wake of the climate crisis and the growing commitment of the United Nations to making sustainability a way of life, conscious consumers could be a catalyst to compact the ESG crisis. Such consumers take a high interest in the environment, and they promote eco-friendly farming and manufacturing methods.
Eco Wakening global citizen:
Globally, people are becoming more aware of the planetary crisis, which has triggered a change in the global consumption pattern and buying behavior. This behavior towards responsible purchasing practise has been dubbed as ‘eco-wakening’ by World Wide Fund (WWF). (Ref 1)
How can consumers be more sustainable?
Conscious consumers may adopt the following practices
- Perform sustainability due diligence:
Online research about a company’s sustainability practices can provide consumers with insight into its reputation and media coverage. They can then choose to purchase the product from the most sustainable provider.
- Indulging in circular consumption
Circular economy concepts extend beyond the use of recycled materials. This requires rethinking how products are produced, as well as the impact they have on the environment throughout their useful lives. In addition to giving, you a sense of satisfaction, sustainable fashion can contribute to zero waste and responsible consumption behaviors.
- Upcycle used products
The concept of upcycling entails refurbishing, repurposing, or repairing items that have been wastefully discarded. In simplest terms, upcycling entails repurposing objects or materials to make a new product that is better than the original. As a result of upcycling, items have been given a second life, they are revived, but now have a higher value than they had before.
- Start Buycotting
The concept is a combination of the words “buy” and “boycott,” where customers refuse to buy from their usual brands and prefer to purchase from more ethical and sustainable brands. Conscious consumers buycott the consumption of products made by companies that endanger wildlife, violate human rights, and use unethical business practices. Research indicates that 73% of global consumers will alter their consumption habits in order to reduce the environmental impact (Ref 2). In fact, the Millennial generation is willing to spend more on sustainable products than on more destructive alternatives.
- Going nature-positive
When it comes to purchasing products, it is important that customers also start thinking about positive environmental behavior during their purchase process along with business organization. In this global climate change environment, consumers can think of their carbon emissions on various levels, starting from the emission from travel to shopping outlet to the emission from product disposal process. The customers can then begin to compensate for these emissions by engaging in eco-friendly carbon neutral activities.